Exhibiting at trade shows is a great way to increase a company’s visibility through face-to-face interactions with consumers and industry publications. But the trade show planning process can sometimes be both stressful and overwhelming for a company to attempt all on...

It is no secret that streaming popularity has been on a steady trajectory over the last decade. But it should also come as no surprise that there has been a massive rise in streaming subscriptions in the past few years. In fact, nearly half the adults in the U.S. now...

As the professional audio, broadcast and live event industries wrap up 2022, it’s important to reflect on how the business has adjusted to the ever-changing restrictions of our world. While the adjustments that businesses, creators and industry professionals faced...

As the old saying goes, you can lead a horse to water, but you can't make it drink. While this analogy is often used concerning advice-giving, it can also be a good representation of marketing to your target audience. The horse represents a market segment, while the...

The audio industry is no stranger to pushing boundaries to adjust with the times, but with the pace at which technology moves, it can be hard to keep up. While immersive audio is not a new concept, it seems as though the industry is just now realizing its...

So, you want to start a home recording studio or workstation? Good news: you’re in good company. Many of today’s successful producers and engineers started off in a beginner bedroom setup before upgrading to a professional studio. Knowing exactly what’s needed to...

In this new age of digital media, increasingly more people are turning to social media to make purchases, keep up with current news, and find new brands to follow. This makes it important for existing and emerging brands alike to be active on multiple social platforms...

D Pagan Communications is a full-service global public relations and marketing agency with a specialization in professional technology companies. At its core, D. Pagan values its clients and provides the necessary support to reach brands’ goals and create a successful...

Navigating Trade Shows Amid COVID Uncertainty If you’re anything like us, you’re buzzing with anticipation about the return to the live NAB, AES and InfoComm shows in October, or the PLASA and IBC trade shows overseas. Once again, the industry looks forward to...

It’s always exciting to learn about the latest and greatest products to hit the market, but for product manufacturers, there’s a long road of strategizing that leads up to the official launch. From initial R&D to developing tactical marketing plans, there’s a...

With the majority of in-person tradeshows and events being virtualized this year, companies have had to shift their marketing plans. Gone are the days of presenting press kits and chatting with industry veterans at tradeshows and networking events. As PR and marketing...

Remote interviews are a fact of life for every podcaster, and in today’s era of social distancing, more so than ever. Since you rarely get the chance at an interview do-over, nailing down your remote recording workflow is essential. We’ll show you how to prepare for...

There are several ways for home-bound musicians to stay productive and focused, while furthering their careers and staying safe and healthy. This Musician's Checklist takes a closer look. File for Financial Aid Whether you are a weekend warrior or music is your...

The COVID-19 pandemic is here and stay-at-home orders are in place. As a result, individuals have to rely on virtual communication now more than ever. From social media and blogs to video conferencing and group chats, we are fortunate to live in an era where virtual...

D. Pagan Communications' COVID-19 message to friends and colleagues in the industry. In the current climate of social distancing, it’s never been more important to still communicate with your family, peers, colleagues and the industry. The DPC team is well and working...

Long before there was TikTok, Snapchat, Instagram and even Twitter, The Facebook (original moniker), MySpace and AOL chat were being used by Xennials (those of us on the cusp between Gen-X and Millennials).  Though it may not have always been referred to as “social...

This has been a year of big changes for D. Pagan Communications, so I thought it only fitting to write a year-end letter to our friends and colleagues. I want to focus first on all the clients and media contacts who made 2019 such a great year. We’ve launched many...

With AES/NAB New York taking place in our backyard, we’re continually excited to hop on the LIRR to learn about the latest audio and broadcast advancements. While the weather during AES and NAB NY 2019 was not very good, it didn’t slow us down. Of course, who could be...

Industry performers constantly surprise us with lyrical monuments that persuade our emotions, mood and atmosphere; all in under three minutes. But, it’s not just the words that grasp the audience’s attention. In fact, it’s often the composed music that’s...

Despite the rise of social media use, media relations is an essential aspect of PR. Through delivering communication efforts, media relations can help your business grow. According to Everything PR, media relations is described as the interactions a company...