With the majority of in-person tradeshows and events being virtualized this year, companies have had to shift their marketing plans. Gone are the days of presenting press kits and chatting with industry veterans at tradeshows and networking events. As PR and marketing professionals, one major takeaway we’ve learned during this global pandemic is that it’s more important than ever to get your company’s messages to the media. This includes working within the constraints of digital events, among other things.
We’re disappointed to not be meeting with colleagues at our favorite industry events this year. However, thanks to a vast array of digital platforms, we’re still able to get together (virtually) at digital events, trade shows, webinars, panels and more.
If you’re like us, you’ve participated in a fair share of digital events throughout the past few months. It’s definitely interesting to “walk through” a tradeshow with clicks of a mouse and strokes of a keyboard. Although these events look different, if you are participating in a virtual show, it’s important to promote your brand as you would in-person. Instead of handing out a media kit, you can share your latest news with the media via email blasts. Or, you can opt for a dedicated landing page with press releases, case studies, videos and more. Just because we’re not meeting in person, doesn’t mean your news isn’t as important. It just needs to be promoted in a different way.
Without in-person networking events, it may seem like you’re lacking one-on-one communication. With a slew of video conferencing platforms available, manufacturers and brands can still connect with dealers, customers, media and more. Stay tuned for our next blog featuring some of our favorite video conferencing platforms.
Even though manufacturers can’t present products and share thoughts in-person, doesn’t mean we have to lose out on these interactive learning experiences. Some great ways to digitally connect with your audience from an educational perspective include digital webinars and panels. This includes presenting new products, sharing tips and tricks or having a panel of experts discuss trending topics. No matter the approach, it’s crucial to continue to promote your company, virtually, while we ride this pandemic.
If you’re in need of PR/Marketing support for any upcoming virtual events check out our services or drop us a line at firstname.lastname@example.org. This includes professional audio, video, broadcast, music and installation markets, among others.