As the professional audio, broadcast and live event industries wrap up 2022, it’s important to reflect on how the business has adjusted to the ever-changing restrictions of our world. While the adjustments that businesses, creators and industry professionals faced were daunting at first, many have found a lasting place in our current world. We look at how some industries have managed to stay consistent and relevant for professionals everywhere, post pandemic and onward.
Remote Broadcasting is Here to Stay
While COVID may have been a shock to the world, one thing is for certain―it inspired innovation. Among the changes was an overhaul of broadcast production. Not only did broadcasters have to find creative ways to report the news, often from their homes, but product developers and distributors had to adapt production gear to meet those changes.
Now, it has become clear that remote (REMI) production is here to stay. Despite component delays and deficiencies, the industry has shifted R&D to create smaller, lighter, and more portable gear than ever before. Consumer demand has skyrocketed for more accessible and quality broadcasts , and overall, the ability to produce from anywhere has proven to be an attractive opportunity for many broadcasters.
Amazing At-home Audio
The audio world found itself in a similar situation: collaborations paused, venues closed, and tours halted indefinitely. What didn’t stop was creativity. Many artists and producers found themselves with an abundance of time and energy, but few artistic outlets. Once only a dream for many, home studios and workstations became a reality. If you didn’t already have one, it was in the works.
With these new home setups, artists were able to keep their workflow moving. Today, home studios and mobile workstations continue to be a top choice for music professionals. Many producers and mixing engineers also expanded their options, using the downtime to build accessible Dolby Atmos studios, both at home and in professional workspaces. The market is also now seeing an influx of on-the-go mobile production gear, which allows users to not only keep creating at home and in the studio, but also from anywhere inspiration takes them.
AV for Broadcasts and Beyond
With more mobile production gear on the market than ever before, some broadcasters are taking advantage of the option to work remotely. From cameras to microphones, manufacturers have crafted unobtrusive, portable and budget-conscious versions of their gear that can easily fit in traveling bags and on production trucks, among other things.
These adjustments have proven ideal for streaming installations that go beyond the broadcast world, to everyday businesses and communities. Houses of worship, once considered a more antiquated space for production, began offering livestreams of weekly mass and worship performances for members unable to attend in-person. Today, they’ve upgraded their equipment to continue these efforts. Additionally, universities enhanced their solutions to provide a clearer picture and higher quality sound from lecture halls to any student in the world, making it possible for anyone to gain access to a quality education.
Live Events are Back in Action
Now that the world is looking a little more “normal” after years of uncertainty, people are finally comfortable going to live events again. With many concerts, Broadway performances and industry trade shows being cancelled or taking place over livestream, organizations saw an uptick in attendance throughout 2022. Despite not reaching pre-pandemic attendance, trade shows such as ISE, NAB, NAMM, IBC and AES hosted in-person events that were a welcome sign of normalcy for industry professionals.
What’s more, Broadway has reported increases in ticket revenues with each passing week and sports arenas are packing in the crowds with sold-out events, while Live Nation reported a historic high for concert attendance this past summer.
With so many thrilling new audio and video needs popping up around the world, it only stands to reason that manufacturers will continue to produce equally exciting gear to address the evolving needs of the industry. If you are looking for a communications plan to keep others up to date on your latest industry gear or to help navigate through PR and marketing efforts, it is important to work with a well-known agency that understands its market segments.
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