In this new age of digital media, increasingly more people are turning to social media to make purchases, keep up with current news, and find new brands to follow. This makes it important for existing and emerging brands alike to be active on multiple social platforms in order to continue growing and build a stronger audience base.
There are many reasons social media has become so critical to brands, especially in in these post-pandemic times. If you’re still considering whether social media is right for your brand, here are just a few reasons to create social media accounts as soon as you are done reading.
Increasing Brand Awareness:
According to Investopedia, brand awareness “describes the degree of consumer recognition of a product by its name.” In other words, brand awareness is important. The more consumers are aware of a brand’s product or service, the more likely they are to make a purchase.
You may be asking, “but how can I use social media to increase brand awareness?” Well, there are a few ways, including: encouraging engagement and promoting your content. Social media is one of the quickest and easiest ways for brands to engage with consumers and vice versa. The more engagement a company has on social media, the more the posts will pop in the feeds of other potential followers who may be interested in learning more. One excellent method of engagement is followers who share the brand’s content―which can be coordinated through paid partnerships. Sponsored posts and ads are another way to increase brand awareness on social media platforms. This approach allows a brand to target a specific audience, and curate content specific to a person’s current social interactions.
Building Trust Through Social Response:
When customers feel they can trust a brand, they are more likely to put their faith in its products or services as well.
According to Forbes, transparency, quick and responsive customer communication, and simple engagement are ways in which trust can be built. As a brand, being open and honest with consumers will show them you value them.
Being responsive to customer comments, questions, and concerns will show that your brand values what they have to say. Direct messaging on social media is important because it allows consumers to send questions, they have about a product directly to the brand and the brand can respond promptly. It is an efficient way to create contact between the brand and the consumer. There are some social media platforms that allow you to manage these forms of communication and track responses.
Finally, something as simple as a like or a retweet can go a long way in the eyes of a customer. This shows a brand’s care about those who invest in its product or service and increases the likelihood for their loyalty.
Identifying and Evaluating Your Competition:
Another reason social media is important for brands: it allows a company to identify its competitors and evaluate and analyze their social strategy. Brands can also conduct a full competitive analysis using social media management platforms like Hootsuite, which has step-by-step guides Using the information gathered, brands can improve upon its efforts to find ways to differentiate from its competition.
Key performance indicators (KPIs) help evaluate the success of a brand in terms of objectives for performance with information such as impressions, follower count, likes and comments. Conversion KPIs, such as CTR, click-through-rate, and cost-per-click allow brands to further evaluate the cost-to-benefit ratios of their social media campaigns and the success of their marketing and PR tactics.
Now that you understand why your brand needs to be on social media in 2022: go grab your cellphone, start creating those pages on social platforms like Instagram, Facebook, LinkedIn, Snapchat, TikTok, and others… and begin growing your business.
Don’t have the team bandwidth to tackle this on your own? D. Pagan Communications is here to help you with all your social media management needs. Find out more about our services here.