PR and Marketing Thrive During COVID-19 Pandemic

May 18, 2020 | DPC Blog

The COVID-19 pandemic is here and stay-at-home orders are in place. As a result, individuals have to rely on virtual communication now more than ever. From social media and blogs to video conferencing and group chats, we are fortunate to live in an era where virtual communication is so easily accessible. As we’ve seen, some brick-and-mortar small businesses have been forced to close to meet social distancing requirements. But, PR and marketing professionals work very well in the digital space. With various communication platforms, we stay connected with clients and colleagues during these challenging times. This ensures that PR pros thrive during the COVID-19 pandemic.

Staying Social While Social Distancing

It’s 2020, and even in a world untouched by coronavirus, we turn to various digital platforms daily to communicate with others from a distance. Since being forced into lock-down, we now solely rely on these mediums to connect. This includes everyone from family and friends to clients and colleagues; save for those in our household.

Blogs, podcasts and social media are just a few of the many information resources available today. And, if you’re like us, you’re turning to these platforms more than ever. As PR and marketing professionals, we continue to create and distribute content; and we realize the heightened importance of blog and social content during this unforeseen pandemic.

How to Thrive During the COVID-19 Pandemic

Getting Some Face Time

Tools like Zoom, Google Meet and Skype, which were previously once-in-a-while services, are everyone’s new go-to solution. Although physically apart, we can remain connected digitally. Business meetings, product demonstrations, trade shows, concerts and happy hour are just some of the events that have been virtualized. And, they provide some much-needed face time. From a PR and marketing perspective, we have seen an uptick in manufacturers hosting webinars and virtual demonstrations. This allows companies to promote products and connect with customers while staying home.

Nice to “See” You

We may be stuck in our houses, but we can still hear the voices and see the faces of those that we cannot gather with today. This is all thanks to virtual communication services. So, now’s the time to get out there; start that blog, launch that podcast, host that webinar. Let’s keep social distancing, together.

Companies looking to thrive during the COVID-19 pandemic are encouraged to reach out to our team to assist with your public relations and marketing needs.

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