How Social Media is Changing the Way Broadcasters… well, Broadcast

Jul 8, 2019 | DPC Blog

Remember the days, long before the advent of smartphones, when families would gather around the TV to catch their favorite shows or watch the news headlines of the day? Today, social platforms have exploded as a media source and technology has evolved to such a degree that everyone has a mobile device. So, the availability of shows, movies and even news can literally be found at your fingertips.

And, with one single browse through platforms like Facebook or Twitter, you are caught up on all the headlines instantaneously.

So, what does this mean for traditional broadcast media? How do they compete?

Reuters Institute for the Study of Journalism’s 2017 Digital News Report revealed that 46 percent of 18- to 24-year-olds prefer to consume news on their smartphone. What’s more, 28 percent of them seek out headlines on those infamous social platforms. Broadcast media outlets aren’t just competing against each other, they are up against everyone equipped with a handheld device… worldwide. Anyone with a camera can record news, literally as it is happening. So, broadcast media outlets must now work twice as hard to capture the public’s attention.

Below are some ways in which broadcast media outlets are evolving to remain relevant in a growing social media world:

  • Increasing presence on Facebook, Twitter, Instagram, Snapchat, YouTube, Vimeo, and more
  • Managing and responding to direct messages and viewer comments or posts as they happen
  • Airing continual live streams of full news broadcasts
  • Showcasing individual packages and segments as live or posted videos
  • Implementing live broadcasts on the network’s website

As with broadcasting, social media has changed the way PR firms manage marketing for clients. D. Pagan Communications, Inc. is continually adapting to the changing communications efforts in our world and would love to assist your company in growing its social media presence. For more information, contact us today.

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