In case you haven’t heard, eSports, AKA electronic sports, is a form of competitive video gaming between professional players, individuals, or teams… and it’s a big deal right now. Where traditional sports reach audiences through global broadcasts, eSports are...
We may not be clairvoyant, but we can look at trends in the Public Relations industry to get an idea of what the future will look like. PR is an ever-changing industry, so it should come as no surprise that the field will continue to evolve as time goes on. And, we...
Putting Your Money Where Your... Stories Are! Over the past decade, Public Relations has evolved into a well-respected industry due to its increasingly high demand. PR is a great way to build your brand without the expensive costs of traditional advertising. More...
Maybe you’ve heard the saying “In advertising you pay, in Public Relations you pray.” Unlike advertising, Public Relations professionals can’t rely on budgets and sales to measure their success. This is because Public Relations is earned media and advertising is paid...
If you ask any seasoned trade show attendee the question, “Why exhibit at a trade show?” be prepared to hear a long list of reasons. From credibility to visibility, the power of these shows is impressive, having both immediate and long-term benefits. Good trade show...
What It Means to be a Public Relations Professional If you are a doctor, a lawyer, a waitress or a model, everyone is aware of your job function. But, many people are unaware of all that a career in Public Relations (PR) entails. Defining the term “Public Relations”...