The Benefits of Having a Good Trade Show Presence

Feb 5, 2019 | DPC Blog

If you ask any seasoned trade show attendee the question, “Why exhibit at a trade show?” be prepared to hear a long list of reasons. From credibility to visibility, the power of these shows is impressive, having both immediate and long-term benefits. Good trade show presence helps companies (in any industry) to be viewed as a serious competitor.

Being a trade show exhibitor allows your company to take advantage of all the marketing benefits that come with exhibition, such as face-to-face public relations and marketing opportunities. Plus, we always have a great time mingling with the awesome professionals in our unique technology space. 

Trade Show Presence - Convention Center

Here are some of the many benefits of having a good trade show presence:

  • Increase your company’s visibility
  • Showcase new products
  • Expand your distributor network and, ultimately, your customer base
  • Build relationships with editors and journalists from major industry media outlets
  • Keep an eye on your competition
  • Expand your industry contacts
  • Obtain customer feedback
  • Increase sales and leads
  • Engage in face-to-face marketing
  • Create lasting business relationships

Tech Industry Trade Show Support

Whether you’re with a manufacturer, or an industry PR rep like us, these events give you the opportunity to see the latest and greatest products and trends of the tech industry first-hand. Next month, we are representing our client base at the NAB Show in Las Vegas. This is the ultimate event for entertainment, media and technology professionals looking for new and innovation means to create, manage, deliver and monetize content on any platform. The show attracts a diverse community spanning various industries including film, broadcast, audio, radio, television, eSports and many more.  

At D. Pagan Communications, we always look forward to NAB where innovative solutions are displayed, and game-changing trends are exposed. And who doesn’t love a trip to Las Vegas?!

Some other popular trade shows at which we work in the tech industry include NAMM, InfoComm, IBC, AES, ISE and more. For us, every season is trade show season and we wouldn’t want it any other way!

To find out more about our trade show support services, contact us today!

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