ACT Entertainment | Press Kit

ACT Entertainment is North America’s leading supplier of the entertainment industry’s principal products to professionals across six different end markets, including Professional Lighting and Control Equipment; Audio, Video, Fiber, and Power Distribution; Cables;...

EAW | Press Kit

Eastern Acoustic Works (EAW) designs, manufactures, and sells professional loudspeaker systems and technologies to enable the growth and success of professional audio companies around the world. EAW products deliver powerful and even sound to every seat enabling an...
Why Consumers Switch to Streaming

Why Consumers Switch to Streaming

It is no secret that streaming popularity has been on a steady trajectory over the last decade. But it should also come as no surprise that there has been a massive rise in streaming subscriptions in the past few years. In fact, nearly half the adults in the U.S. now...
Four Ways to Cultivate Your Target Audience

Four Ways to Cultivate Your Target Audience

As the old saying goes, you can lead a horse to water, but you can’t make it drink. While this analogy is often used concerning advice-giving, it can also be a good representation of marketing to your target audience. The horse represents a market segment, while...