LAKE FOREST, CA – Eastern Acoustic Works (EAW®) appoints Image Marketing as its newest manufacturers’ representative firm, supporting Guitar Center’s GC Pro division and its Custom House experience center in Nashville. Led by industry veteran Tony Rufkahr, Image Marketing represents Guitar Center, GC Pro and AVDG, bringing unified support across retail, design‑build and corporate AV environments. This collaboration will help EAW expand its commercial integration through the GC Pro network and its clients.
Image Marketing, an independent manufacturers’ representative firm, brings over 35 years of experience to the professional audio, musical instrument, broadcast, audio/visual, live sound and sound contracting markets. Since inception, Image Marketing’s mission has been to represent quality products from our manufacturers and to act as a conduit between manufacturer and dealer with the end goal being to ensure that both entities achieve sales and profit growth.
As part of this new agreement, Image Marketing has helped place EAW products in several AV projects through Guitar Center’s GC Pro division. As the conduit between manufacturers and GC Pro’s integration teams, Image Marketing ensures seamless communication, accurate system specification and reliable product performance throughout the project lifecycle.
“GC Pro’s work is highly solution‑driven,” says Rufkahr. “Every project has unique coverage needs, budget considerations, spatial constraints and timeline requirements. EAW consistently gives us the flexibility and performance we need to deliver the right solution for each environment.”
“We’re excited to welcome EAW to the Custom House line card,” adds Greg Glaser, Vice President, Custom House at Guitar Center. “EAW has built a strong reputation in professional audio over decades, and we’re proud to help carry that legacy forward while bringing their solutions to our customers.”
EAW loudspeakers and technologies are selected based on the specific demands of each installation, allowing Image Marketing to tailor system designs with precision. Whether supporting high‑impact performance venues or more specialized studio environments, EAW’s portfolio enables integrators to meet both technical and aesthetic goals without compromise.
“This partnership with Image Marketing and GC Pro reinforces a shared commitment to delivering high-performance, application-specific audio solutions for a wide range of commercial environments,” says Mark Posgay, Vice President of Global Sales, Eastern Acoustic Works. “Our shared focus on quality, reliability, and customer success ensures that end users receive solutions tailored to their specific needs.”